THE PROFITABLE PHOTOGRAPHER
Mindset • Systems • Sales • Products
One full day seminar – Monday, 20th July
EARLY BIRD SPECIAL PRICE - $55 - including lunch - book by Tuesday, 30th June!
OR $100 Bring your friend special offer - buy 2 tickets and save an extra 10%
Ready to transform your photography business and increase your profits?
If you've ever wondered how to successfully move from delivering digital files to selling beautiful, high-value products your clients will love, then this is the event you've been waiting for.
Join us in Melbourne for an inspiring, information-packed day featuring three incredible industry leaders who will show you exactly how to build a more profitable, sustainable photography business in today's digital world.
Three Experts. Three Proven Strategies. One Game-Changing Day.
Johl Dunn – Business & Mindset Coach
Learn how to overcome sales and money mindset blocks, create a powerful client journey, and build a sales process that feels natural - not pushy.
Elle Payne – Always Belle Photography
Discover the 9-step framework behind building a scalable, profitable photography studio, with practical systems and strategies you can implement immediately.
Leah Hoffman – Hoffa Studios
One of Australia's leading dance photographers shares how she successfully packages and sells physical products alongside digital files, creating a highly profitable client experience.
What You'll Learn
✔ How to confidently sell products without feeling like a salesperson
✔ The psychology behind why clients buy
✔ Simple systems to increase revenue and improve client experience
✔ How to package products that today's clients actually want
✔ Strategies to scale your business with purpose and clarity
✔ Mindset shifts that help you charge what you're worth
Plus...
✨ Connect with like-minded photographers
✨ Exclusive first look at exciting new Seldex product releases
✨ Live panel Q&A with all speakers
✨ Amazing giveaways and prizes
✨ Lunch, coffee, networking, inspiration, and plenty of "aha!" moments
Whether you're a digital-only photographer wanting to introduce products, or you're already selling products and want to take your business to the next level, this seminar is packed with practical strategies you can put into action immediately.
Bring your photographer bestie, your notebook, and your biggest business goals!
EVENT SCHEDULE
☕ 9:00am – 10:00am
Registration, coffee & networking
🎤 10:00am – 11:00am
Johl Dunn – How to Sell in the Digital Age
☕ 11:00am – 11:30am
Morning Tea
📈 11:30am – 12:30pm
Elle Payne – 9 Steps to Optimise Growth
🍴 12:30pm – 1:30pm
Lunch Break
🖼️ 1:30pm – 2:30pm
Leah Hoffa – Packaging & Selling Products in Today's Market
🎁 2:30pm – 3:00pm
Panel Q&A, Giveaways & Prizes
LEARN FROM THOSE WHO'VE DONE IT!
Johl Dunn - Johl Dunn Mindset and Business Coach
Johl is not your typical photography business coach. He believes the biggest factor in the success of any business is the person behind it. By focusing on mindset, confidence, and personal growth, Johl helps photographers overcome the beliefs and habits that may be holding them back.
Combining powerful mindset strategies with practical sales and marketing systems, Johl helps business owners create sustainable growth and achieve results they once thought were out of reach. He has a unique ability to see potential in people before they see it in themselves and guide them towards building a business—and life—they can be truly proud of.
Leah Hoffman - Hoffa Studio
Leah Hoffman is the founder of Hoffa Studios, one of Australia's leading dance photography studios. After years of working in other studios, Leah launched her specialist dance photography business in 2014, combining her passion for photography with a lifelong love of dance.
Having danced since the age of seven and spent more than a decade teaching and coaching dancers, Leah brings a deep understanding of movement, technique, and performance to her work. Her ability to connect with dancers of all ages has helped her build a highly successful studio that combines exceptional client experiences with profitable product sales.
Elle Payne - Always Belle Photography
Elle Payne is the owner and photographer behind Always Belle Photography, a thriving Melbourne-based studio specialising in newborn and baby photography.
Before becoming a professional photographer, Elle spent many years working as a paediatric nurse at Melbourne's Royal Children's Hospital. Wanting to combine her love of babies with her passion for photography, she founded Always Belle Photography and has since built a successful business known for its beautiful imagery and exceptional client experience.
Today, Elle helps families capture some of life's most precious moments while also running a highly organised and profitable studio built on strong systems, processes, and purpose-driven growth.
Location
Reggio Calabria Club
The Members Lounge
476 Brunswick Road
Parkville VIC 3052
Free onsite parking available!
This is an intimate event designed to encourage learning, networking, and genuine connections with our speakers and fellow photographers.
Tickets are limited and expected to sell quickly. Don't miss our $55 early bird offer - expires 30th June. Full price $95 after the 30th June!
Don't miss this opportunity to learn, connect, get inspired, and discover how to create a photography business that thrives in both the digital and product worlds.
Seats Are Strictly Limited - secure your seat now before they're gone!
